One meeting really can change everything.
In 2016, Stu Heinecke released How to Get a Meeting with Anyone, later named one of the top 64 sales books of all time. Get the Meeting followed in 2019, resulting in the American Marketing Association declaring Stu the ‘Father of Contact Marketing.’ Question: If your team could get meeting with virtually anyone, any time they want, how would that change your business?
Over the years, people have done the most amazingly clever things to get life-changing meetings.
DAN’S SWORD CAMPAIGN
Turnaround specialist Dan Waldschmidt uses swords to reach CEOs in trouble, achieving an incredible 100% response rate.
HELO JOHNNY CASH
Kris Kristofferson once dropped by Johnny Cash’s place in a borrowed helicopter, with demo tape in hand. He got the gig, to say the least.
WALKIE-TALKIE IN A BOX
Ever seen the movie, ‘Hitch?’ Check out Will Smith’s walkie-talkie in a box, sent to win a date with Eva Mendez. That’s Contact Marketing in action.
FULL-PAGE AD IN THE WSJ
Rick Bennett’s client wanted a meeting with Oracle founder Larry Ellison. So they ran a $10K full-page ad in the WSJ—and scored a $350M deal.
ORABRUSH FACEBOOK AD
Orabrush ran a $28 Facebook ad to connect with the right buyer at Walmart. It worked, producing a $20M result—and a whopping 69,500,000% ROI.
PIGEON IN A BOX
A sales rep used a live pigeon to score a meeting with one of the world’s most famous CEOs— and a $250K deal. And the cost? Mere chicken feed.
DEEP FALCONRY
Deep personalization, or gifting based on profile scrapes, works. Example: A rep sent this glove to a falconry aficionado and landed a six-figure deal.
PERSONALIZED CARTOON
Stu is an author, but also one of the WSJ cartoonists. He’s used cartoons to reach presidents, prime ministers, celebs and countless C-suite executives.
How we can work together.
SPEAKING &
TRAINING
Getting meetings with people who can change our lives is at the core of human existence. If you can’t get meetings, you can’t sell. You can’t do anything. What we need are a few unfair advantages. And Stu has plenty of tips, strategies and stories to share. Together, it forms the basis of Contact Marketing, which produces some of the highest metrics ever recorded by any form of marketing. Take Stu’s How to Get a Meeting with Anyone online course, or book him as your next speaker, in keynote, fireside chat or author drop-by formats.
AGENCY/
CONSULTING
Agencies can provide outsourced expertise and end-to-end solutions, or exist as a dedicated in-house powerhouse to produce campaigns that get meetings. Either way, we’re here to help. From broad-scale enterprise campaigns to intricate, utterly custom, one-off grand gestures to secure ultra-important connections, to on-going campaigns within automation sequences, we can create and fulfill what you need. Or we can help you build your own M.E.E.T.™-certified in-house agency, with backup creative and strategic support from us.
BRAND
PARTNERSHIP
If you operate in the B2B sales market, if your brand identity is tied to helping clients sell more effectively, it makes sense to create a brand partnership with the author of How to Get a Meeting with Anyone. The book has achieved cult status with SDRs and entrepreneurs around the world, so it’s already known to your audience. A brand partnership might include exclusive webinars, book club/author appearances, ongoing training clinics, or value-add appearances to captivate your audience with useful tactics for their own businesses.
BIGBOARDS
BigBoards are large for a reason. They create outsized results. Measuring 18” x 24”, they feature cartoons from our exclusive CartoonLink image bank, containing over 1,500 works by famous cartoonists from The New Yorker and WSJ, with personalization and marketing results in mind. BigBoards are meant to help teams get the kind of meetings that change lives and the scale of enterprises. Use as standalone campaigns or in conjunction with Cartoonists.org to add a charitable appeal to your campaign.