How to Get a (Zoom) Meeting with Anyone

Getting meetings with C suite executives—or anyone else who can change the scale of your career or business—is never easy, but it doesn’t have to be terribly difficult, either. We’re always told high-level introductions are the quickest way to connect


How Top Salespeople Land Hard-to-Get Meetings

This article originally was published in the Harvard Business Review. Here's an excerpt: Richard Branson famously said, “Succeeding in business is all about making connections.” Mr. Branson surely has little trouble getting anyone he wants on the phone, but the rest


Marketing that gets VIP meetings

This article originally published on Sales & Marketing Management's site. Here is an excerpt: There is always a relative handful of key people who, if you’re able to break through to them, can change the course of your career and

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